Nike Aventura // Senior Designer

Nike Aventura was launched as a pinnacle expression of the Rise concept in North America. By creating a store fully integrated with digital content from entry to exit, the store is anchored with a two-story generative digital system. As an experiential designer working on Nike’s North America Consumer Direct Retail Design, my team and I worked to push and refine the store concept in all aspects. From print graphics to digital displays, every detail was obsessed as we worked to bring this store to life.

Sr. Creative Director: Tim Perks

Assistant Story Designer: Brent Veak