Nike Guangzhou // Designer

Nike Guangzhou was the first pilot door for Nike’s Rise store concept, featuring the integration of digital content with analog supporting graphics. As a designer working with Nike’s Global Brand Creative Retail, my team and I worked to develop the store concept from square one. Digital tickers lined the area directing customers to specific focal points, with print graphics supporting service offerings and product details. Fixture finishes were chosen to give a sense of sport and motion. The Greater China team was a true asset in bringing this store to fruition and realizing the home of sport within Guangzhou.

Environmental CD: Andy Thaemert 

Design Director: Jacob Wilkinson

All images provided as courtesy respective of the companies reflected within. No ownership is claimed over these images.