Creative Leader and Designer of world-class immersive, experiential design. 

Expertise

  • I bring over a decade of experience delivering innovative, story-driven projects for both major businesses and independent brands. With a multi-disciplinary background in Architecture, Construction, Theatrical Scenic, Sound and Lighting Design, Interiors, Graphics, and Photography, I specialize in crafting immersive Brand Narratives through Environmental Storytelling.

    My holistic approach is rooted in the belief that all design is fundamentally a form of communication. Every choice communicates and connects to the audience on both conscious and subconscious levels.

  • I bring a distinct perspective to the world-building nature of Experiential Design, with a clear point of view on both content and context. Every element is intentionally curated or created to guide the audience through the Environmental Narrative, blending storytelling with sensorial engagement for a lasting impression.

    Immersive experiences are as much felt as they are seen; content, context, and spatial continuity all affect the audience's engagement within a space. My multidisciplinary background brings a big-picture perspective, and my hands-on expertise ensures that every detail is intentionally considered. This balance allows me to lead my teams with clarity of vision and precision, bringing narrative-driven, immersive environments to life.

  • As a collaborative creative leader, I've spent the past seven-plus years leading teams in both remote and in-person settings. I’ve worked with teams across the United States as well as internationally with non-native English speaking partners and clients. I leverage my diverse background to communicate with teammates and clients on their level; ensuring creative objectives are understood while streamlining efficiencies and pushing the boundaries of creative concepts.

    One of my core tenets is fostering relationships and mentoring my peers. From a young age, I received leadership training to become a Youth Leader as part of the Boy Scouts of America, earning the rank of Eagle Scout in 2010. In my adult life, I serve as a peer-leader on cross-functional projects and am a client-facing point of contact.

    I strive to elevate every team I join as well as the work we bring to life.

Capabilities

    • Initial concept theme definition with key drivers, mood boards, and inspiration imagery

    • Exploratory spatial studies with sketches, WIP plans, and 3D modeling

    • Identifying key consumer touch points to drive Brand Experience  

    • Defining Environmental Storytelling and required content

    • Refinement of floor plans, consumer journey, and key touch points

    • Material sampling, palette refinement, and feasibility studies

    • Environmental storytelling, content creation, and wayfinding (EGD)

    • Coordination with AOR and partner consultants

    • Visualization and documentation for Client feedback and approval 

    • Finalization of all graphic content and development of mechanicals

    • Fixture design documentation red-lining and review with vendors

    • Installation oversight (in-person & remote), quality control, and styling 

    • Final punch-list, walk through, and handoff to Client/Cross-functional teams

 

Past Client Partnerships