Creative Leader and Designer of world-class immersive, experiential design.
Expertise
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I bring over a decade of experience delivering innovative, story-driven projects for both major businesses and independent brands. With a multi-disciplinary background in Architecture, Construction, Theatrical Scenic, Sound and Lighting Design, Interiors, Graphics, and Photography, I specialize in crafting immersive Brand Narratives through Environmental Storytelling.
My holistic approach is rooted in the belief that all design is fundamentally a form of communication. Every choice communicates and connects to the audience on both conscious and subconscious levels.
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I bring a distinct perspective to the world-building nature of Experiential Design, with a clear point of view on both content and context. Every element is intentionally curated or created to guide the audience through the Environmental Narrative, blending storytelling with sensorial engagement for a lasting impression.
Immersive experiences are as much felt as they are seen; content, context, and spatial continuity all affect the audience's engagement within a space. My multidisciplinary background brings a big-picture perspective, and my hands-on expertise ensures that every detail is intentionally considered. This balance allows me to lead my teams with clarity of vision and precision, bringing narrative-driven, immersive environments to life.
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As a collaborative creative leader, I've spent the past seven-plus years leading teams in both remote and in-person settings. I’ve worked with teams across the United States as well as internationally with non-native English speaking partners and clients. I leverage my diverse background to communicate with teammates and clients on their level; ensuring creative objectives are understood while streamlining efficiencies and pushing the boundaries of creative concepts.
One of my core tenets is fostering relationships and mentoring my peers. From a young age, I received leadership training to become a Youth Leader as part of the Boy Scouts of America, earning the rank of Eagle Scout in 2010. In my adult life, I serve as a peer-leader on cross-functional projects and am a client-facing point of contact.
I strive to elevate every team I join as well as the work we bring to life.
Capabilities
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Initial concept theme definition with key drivers, mood boards, and inspiration imagery
Exploratory spatial studies with sketches, WIP plans, and 3D modeling
Identifying key consumer touch points to drive Brand Experience
Defining Environmental Storytelling and required content
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Refinement of floor plans, consumer journey, and key touch points
Material sampling, palette refinement, and feasibility studies
Environmental storytelling, content creation, and wayfinding (EGD)
Coordination with AOR and partner consultants
Visualization and documentation for Client feedback and approval
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Finalization of all graphic content and development of mechanicals
Fixture design documentation red-lining and review with vendors
Installation oversight (in-person & remote), quality control, and styling
Final punch-list, walk through, and handoff to Client/Cross-functional teams