Nike Rise North America // Senior Designer

As Senior Designer for Nike’s North America Consumer Direct Retail Design (CDRD), I worked with a dynamic team to design and rollout Nike’s Rise concept that I had helped to pilot in Nike Seoul, South Korea. Using the Global visual center that was created from Nike Seoul, I led the team in standardizing design elements, localizing content, and establishing new standards for the retail program at scale in North America. In less than a year we had created nearly a dozen stores, all of which shared a core design ethos and unified visual language. My specific level of involvement varied from store to store, which is because I trained a fantastic group of designers on the Rise concept that allowed me to step back from full-scale involvement and into an oversight position. I am proud of the both the fantastic work and my team for our collaboration on these projects.