Nike Santa Monica // Senior Designer

The Nike Santa Monica store is centrally at the corner of the 3rd Street Promenade in Santa Monica, California. The store has had various aesthetics over the years, and the 2023 update to the RISE concept brought the store into the future with a full-scale digital integration. The experience was made complete with a glowing-orange service desk adjacent to a mirrored, digital stairwell.

Role: Sr. Designer // Year: 2021-2023 // Location: Santa Monica, CA

Sr. Creative Director: Tim Perks; Assistant Story Designers: Brent Veak, Mercedes McCreight