Nike Seoul // Senior Designer

Nike Seoul was launched as the experimental and pinnacle expression of the Rise concept by creating a store injected with digital content from the moment of entry to check-out. As an experiential designer working with Nike’s Global Brand Creative Retail, my team and I worked to push and refine the store concept in all aspects. From print graphics to digital displays, every detail was obsessed as we worked with the local team in Korea to bring this store to life.

Environmental CD: Andy Thaemert 

Story Experience Design Director: Jonas Hjertberg